A highly versatile Product Manager with over 9 years of hands-on experience in field marketing, sales, and full-cycle product development — from ideation to launch. Adept at combining market insight with technical expertise, he leverages tools like Microsoft PowerPoint for strategic communication, Figma for user-centric design, and Next.js for full-stack application development. His unique ability to bridge the gap between business goals and technical execution ensures that products are not only innovative but also market-ready and user-aligned.
Renowned in the mattress industry as a trusted consultant for brands entering new markets, he brings a strategic edge to product management — backed by a proven track record of supervising and launching premium tech products. From creating flowcharts and wireframes to managing development sprints and go-to-market strategies, he thrives in end-to-end ownership, delivering results that align with customer needs, brand vision, and business growth.
Spearheaded the establishment of a new branch, conducting market research in Asaba to identify customer preferences and inform product design. • Led recruitment for a sales team, implementing performance metrics that propelled market engagement. • Designed a competitive mattress product tailored to local demands, ensuring market entry success.
Conducted market research in Kano to analyze consumer perceptions of fiber mattresses, advising on tailored product positioning to overcome consumer fears. • Collaborated on strategies aligning product offerings with local market needs, contributing to successful market penetration.
Led the sales team in pioneering the company’s entry into the southern Nigeria market, successfully establishing business operations that resulted in the region contributing 60% of overall company revenue within a designated timeframe. - *Developed and implemented tailored product specifications, pricing strategies, and feature sets that resonated with consumer demands, leading to the product, Power(HappiFoam sub-premium) dominating the market for two consecutive years. - *Fostered a high-performing sales culture by training and mentoring team members, utilizing data-driven insights to optimize sales strategies and enhance customer engagement across the newly developed market segmen.
*Conducted comprehensive market research within Surulere and Lagos Island, profiling existing printing businesses to gather data on their machinery and overall capacity, enabling informed decision-making for the introduction of Sharp's revolutionary MFP product. - *Developed targeted strategies to assess the readiness of local printing companies to adopt innovative technology, providing actionable insights that guided management on market potential and customer engagement. - *Successfully invited 72% of targeted printing businesses to the inaugural exhibition of Sharp MFP printers, exceeding the original goal of 60% by utilizing effective communication techniques and personalized outreach efforts to engage potential customers.
Studied Philosophy and Religious Studies. Took electives in Economics and Communication Studies